Starting up!

It all started in a wintery November of 2013 on the 23rd when we commenced our business as a training services business.

Started our business in November 2013 as an engineering and corporate training services company delivering trainer-led computer-aided-engineering (CAE) courses (viz. process modelling and simulation, VBA / C / Java coding for engineers, mathematical optimization and stochastic programming). We formed a band of trainers and delivered lectures in colleges and in our own office.

Classroom based training

In 2014, we expanded the list of courses to incorporate common engineering topics encapsulating operations, repair, maintenance and troubleshooting across industries, and shifted the mode of delivery from presenter-led to online video-based.

The shift to gamification

We soon realized that technical engineering knowhow is best suited to be learnt through interactive tools. That’s when, towards the start of 2015, we shifted focus on leveraging 3D gamification and AR technologies for the higher education sector.

Post shifting focus on leveraging 3D gamification and AR technologies for the higher education sector, during the entire year of 2015, we spent considerable time in performing market validation and ultimately failed to achieve a product-market fit in the form of sales and traction. This called for a pivot as we headed into 2016.

The start of VR worlds

Even at this juncture, consumer and enterprise grade VR-AR technologies were nascent worldwide and only matured towards the start of 2016. Coincidentally, at the same time towards the end of 2015, post our failure to achieve product-market fit with AR and 3D Gamification technologies in the higher (engineering) education space, we pivoted our focus to leverage AR, 3D Gamification and VR technologies for industrial training use-cases, and deployed applications as we headed deeper into 2016 within the pharmaceutical and FMCG sector to start with becoming one of the firsts to do so in India.

Pioneering the technology

Since 2017 onwards, we have pioneered deployments of AR, VR, MR, 3D Gamification on Desktop, Web and Mobile applications across a plethora of industrial sectors, and built a suite of generic products leveraging a proprietary 4-layer framework honing years of experience and deep domain expertise of deploying applications for over 120 Fortune-500 enterprises.

The birth of Sanalexa

The year 2018 was a step further towards innovation into the field of XR for us as we built our comprehensive data analytics suite SANALEXA, a one-stop Data Analytics Suite to scientifically measure and adequately evaluate the performance of industrious workers as they get adequately trained on XR technologies along with the psychological and physiological assessments of the employees

Year of Simulators

The year 2019 or as we like to call it the “Year of Simulators”. With pioneering in the XR software space we made a leap into the simulator market where we built XR software integrated with real industry equipment (paint gun and welding gun) and accompanied with 4D effects.

Rise of XR hardware

In 2020, we launched REFLEXIS - India’s first haptic VR gloves and its SDK that are completely compatible with our XR software thus providing a whole new level of immersive training experience. We also launched our driving simulator and scaffold simulator in the same year come